Sometimes things just line up perfectly, don’t they? Last week, I came across Christopher Lautemann on LinkedIn. According to his profile, he makes “Brand Story Songs.” Cool, right? Based on the description alone, I knew I had to reach out. I sent a connection request, and he accepted it shortly thereafter. Once we had connected, I told him why I had reached out. It was because the closest I—also a musician—have come to connecting my two “work” worlds (music and my business) has been using one of my band’s songs in my podcast intro. He got back, asking what I played (as you do). And I told him guitar, vocals, and bass. Then he hit me with a totally unexpected question: “Do you want to join my LinkedIn band?” Turns out, he’s putting together a band to make a song for another LinkedIn creator…I don’t know; it’s a whole thing. And it’s entirely delightful. Here’s how he describes the project. Long story short(ish), I spent my morning laying down bass and vocal tracks for a collaborative LinkedIn song with a group of people I have never met. And all because something piqued my interest, and I chose to explore it. Très fun, |
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One of the things missing from much of the “get AI to do everything for you” messaging is this fact: writing isn’t just a product, it’s a process. Yes, it’s nice to have “content.” But thinking that having it is the only outcome that matters is shallow and short-sighted. One of the things that has astounded me since I started writing daily(ish) emails back in November 2022 is how much it has changed me. It has vastly improved my ability to think—and to put those thoughts into clear, concise...
If you want to achieve more, do less. That is to say, build time into your day, your week, your year for quiet. In our house, following lunch, there is a period of mandated quiet time. It gives everyone a chance to do something they’d otherwise not do: nothing. It could be napping, reading, working on art, or even listening to something specific on headphones—as long as it’s quiet and done alone. For Kayte and I, it’s almost always napping, lol. During that time, we can recharge. We can...
“…We are ‘persuaded to spend money we don’t have on things we don’t need to make impressions that won’t last on people we don’t care about.’” This is Kate Raworth quoting Economist Tim Jackson in her book Doughnut Economics while discussing the power of aspiration in influencing human behaviour. Reading this, I realized that seeing (or at least feeling) this is what kept me from marketing for so long. (And what keeps me from engaging in much of its mainstream still.) I thought of it only as a...