One Creative Moment is a daily email for founders, owners, and creators. You'll get insights, irreverence, and inspiration to help you build a better business & live a more creative life.
Value pricing explained perfectly (at least for me)
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If you work with clients on custom projects and have ever toyed with the idea of using value pricing, perhaps this framing will help you too! In a recent piece, friend of the list (and Ditching Hourly host) Jonathan Stark cleared it up for me in a big way. He pointed out that people want to work with you because they believe that what you do “…will improve something that contributes to the bottom line.” (They wouldn’t be spending a part of their one wild life talking to you for no reason, right?) He goes on to say, “The trick is finding out what the something is before you set your prices.” Aha! So, value pricing is doing super deep market-of-one research before setting your prices. I replied to Jonathan, thanking him for putting it thus, and he went even further in his reply, saying, ‘‘Yes! (And only after you set your prices do you decide what you can do for them at that amount).” Wow! So, to summarize, value pricing means:
I don’t know about you (or if you’ve had trouble making sense of it like I have), but this clears things up immensely for me! Clearly, |
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One Creative Moment is a daily email for founders, owners, and creators. You'll get insights, irreverence, and inspiration to help you build a better business & live a more creative life.
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